Economía, finanzas, empresa y gestión

Economía, finanzas, empresa y gestión (137373)

Economía, finanzas, empresa y gestión
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  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Öncel Taşkıran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...
    Disponible

    439,46 €

  • Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
    Mehdi Khosrow-Pour
    As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities an...
    Disponible

    242,79 €

  • Tunnel Vision
    Isadora Fokine Beauregard / Jan Attard
    Tunnel Vision is a transformational journey from darkness into light.  A gradual movement which is immensely life changing embracing silver linings from challenge and adversity to focus envision and achieve unimaginable, great human accomplishments. Tunnel Vision is absolutely necessary for the start up entrepreneur. Too many people who want to be successful, achieve greatness ...
    Disponible

    32,14 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Regional Economic Integration and the Global Financial System
    Engin Sorhun / Hasan Dinçer / Unit Hacioglu
    In theory, regionalism and globalization are intended to be viewed as two separate concepts. However, as long as the approaches complement each other, considering these paradigms in tandem can have significantly positive effects on the overall status of the world economy. Regional Economic Integration and the Global Financial System addresses recent trends in regional integrati...
    Disponible

    262,55 €

  • Start Everything Finish Nothing
    Rolfe G Arnhym
    With many lessons learned from multiple careers that will get you from start to finish, Arnhym has the ability to put you in his shoes as he relays his business insights learned through a highly successful and varied 60-year career. His tried-and-true methodology for leadership is shown through his incredible experiences as a leader in many different areas of the business world...
    Disponible

    21,48 €

  • The System
    Lincoln Steffens
    The 'muckraker' Lincoln Steffens dug deep into business criminality and political corruption in a powerful series of articles written for McClure's magazine. Establishment newspapers and 'System' politicians dismissed his work as just another example of the decrepit modern journalism that could never pass for genuine writing. But Steffens' dogged quest for truth and justice set...
    Disponible

    23,66 €

  • From Consulting to Cutting
    Nicole Barrett
    Nicole Barrett co-founded NiaNicole Salon in October of 2008. She has an extensive amount of training from across the world and has taken various classes in hair cutting techniques, as well as coloring techniques and finishing. With a background in business consulting, she helped Fortune 500 companies regain and maintain market eminence. As a past educator for L’Oreal, Nicole h...
    Disponible

    17,07 €

  • Why Follow Rules?
    James Maberly
    Why do we follow rules and organised systems so blindly and so willingly? Why do so many of us draw our sense of worth from the opinions of others rather than from ourselves? Why do we ignore the most important resource we will ever have: our intuition? Through a series of eight questions, Maberly invites us to consider these points and in particular to embrace our intuition....
    Disponible

    9,95 €

  • Thrive
    Clark Clay
    THRIVE by author and serial entrepreneur Clay Clark, is a practical guide on how to specifically go from just surviving to thriving. It is great for anyone who is dissatisfied with where they currently are in life. If you have a functional brain and you embrace the truth that entrepreneurship is a viable option to take you from where you are to where you want to be, this book h...
    Disponible

    18,32 €

  • Shopping Center Dealmaker’s Handbook®
    Bruce G. Zimmerman / Bruce GZimmerman
    Shopping Center DealMaker's Handbook® (8.5" x 11"; 656 pages) and its Word® Forms CD (or download) gives you the electronic verbal building blocks for U.S. shopping center real estate transactions. The book includes 62 editable "deal-making documents" to make your own proposals and letters of intent creatively, quickly, and efficiently. It is a "thinking tool" you'll us...
    Disponible

    186,35 €

  • Bridging the Gap Between Growth Theory and Policy in Asia
    Rup Singh / Tatla Dar Singh
    Although economic growth is amongst the oldest of debates in Economics, there has been little advancement in growth theory since the classic works of Solow. As such, clear-cut answers to the context-specific determinants of growth, especially for developing countries, are rare. Bridging the Gap Between Growth Theory and Policy in Asia: An Extension of the Solow Growth Model add...
    Disponible

    255,83 €

  • Green Technology Applications for Enterprise and Academic Innovation
    Ezendu Ariwa
    In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of business and academic institutions. However, development of appropriate business-driven green applications requires an awareness of best practices of the green agenda. Green Technology Applications for Enterprise and Academic Innovation addresses the importance of g...
    Disponible

    295,13 €

  • Knowledge Management Practice in Organizations
    Stricker
    Knowledge management can be a powerful tool if successfully implemented into an organizational structure. Uncovering the latest methods, tools, trends, and strategies in organizational knowledge management should be a priority for individuals working in a variety of industries. Knowledge Management Practice in Organizations: The View from Inside brings together industry experts...
    Disponible

    268,88 €

  • Every Woman Should Know Her Options
    Laurie Itkin
    Growing up with a twice-divorced mother who could not financially support herself and her children, Laurie Itkin vowed to do whatever it would take to become financially independent. At 24, Itkin received a $1,600 inheritance from her grandmother. Instead of spending it on clothes and shoes, she bought 40 shares of Starbucks. In Every Woman Should Know Her Options, Itkin outlin...
    Disponible

    12,49 €

  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...
    Disponible

    242,77 €

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
    Disponible

    230,04 €

  • Effective Human Resources Management in Small and Medium Enterprises
    Carolina Machado / CEd Machado / CEdMachado
    Effective Human Resource Management (HRM) methods are essential in tackling today’s employment challenges and changes. As Small and Medium Enterprises (SMEs) continue to flourish, identifying HRM strategies and practices are necessary for these organizations to obtain a competitive management model. Effective Human Resources Management in Small and Medium Enterprises: Global Pe...
    Disponible

    243,46 €

  • Instant Experience for Real Estate Agents
    David a. Thyfault
    Lessons, true stories and insider secrets for Real Estate Professionals. A great tool, especially for new agents, as it provides insight and wisdom from a successful 30 year broker. ...
    Disponible

    12,31 €

  • Innovations in Services Marketing and Management
    Goyal
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...
    Disponible

    243,06 €

  • Compassionate Vietnamese American Ceos
    Lena Tran
    Much has been written on how to build and grow successful corporations. And yet, traditionally, management gurus often hesitated to explore the role that culture played in corporate success and growth. Recently however, and especially in our straitened economic climate, it has become more acceptable to surmise that culture does indeed play a significant role and to explore alte...
    Disponible

    22,40 €

  • Information Systems and Technology for Organizations in a Networked Society
    Issa
    Modern society is increasingly information-driven, relying heavily on Information Systems (IS) and Information Technology (IT). Business enterprises are no exception, and managers and leaders must learn to make the most of the information resources at their disposal or risk falling behind the times. Information Systems and Technology for Organizations in a Networked Society dis...
    Disponible

    243,14 €

  • Organizations and Social Networking
    Po Li
    The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad inv...
    Disponible

    243,17 €

  • The Prosperous Coach
    Rich Litvin / Steve Chandler
    The bestselling book for coaches looking to build a practice with a small number of high-performing, high-paying clients. With over 100,000 copies sold, The Prosperous Coach has helped thousands of coaches and consultants build their businesses by invitation and referral only.Show your clients what they cannot see. Say to your clients what no one else would dare to say. And you...
    Disponible

    58,60 €

  • E-Logistics and E-Supply Chain Management
    Deryn Grahman
    Business models rely on the development and use of technologies in logistics and supply chain management in order to continually improve business processes. E-Logistics and E-Supply Chain Management: Applications for Evolving Business explores the creation of integrated supply chains, the developments of virtual business, and the processes of re-engineering for business develop...
    Disponible

    242,87 €

  • E-Commerce for Organizational Development and Competitive Advantage
    As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing...
    Disponible

    242,87 €

  • I’m on Facebook--Now What (2nd Edition)
    Jason Alba / Jesse Stay / Rachel Melia
    Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while...
    Disponible

    22,22 €

  • Modern Entrepreneurship and E-Business Innovations
    Süphan Nasır
    Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication technologies. Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is a...
    Disponible

    242,58 €

  • Business Innovation, Development, and Advancement in the Digital Economy
    Oncioiu
    Digital technologies maintain an important tool in today’s business economy. As the economy continues to change, businesses seek out solutions in order to enhance and develop their organization. Business Innovation, Development, and Advancement in the Digital Economy highlights the competitive advantages on the emerging digital economy. Bringing together the classic economy the...
    Disponible

    242,79 €

  • Technological Solutions for Modern Logistics and Supply Chain Management
    Luo
    Technological Solutions for Modern Logistics and Supply Chain Management highlights theories and technological growth in applied research as well as advances in logistics, supply chains, and industry experiences. Aiming to enhance the expansions made towards an efficient and sustainable economy, this book is essential for providing researchers, practitioners and academicians wi...
    Disponible

    243,04 €


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