James Smith
Launching a food truck isn’t just about firing up a grill on four wheels-it’s about building a business that moves, adapts, and thrives. Whether you’re a chef ready to escape the back of house, a first-time entrepreneur, or someone dreaming of turning recipes into revenue, this book is your guide to getting it right the first time.From creating a brand that stands out curbside to calculating food costs and managing rush-hour chaos, this guide gives you the tools to run your mobile kitchen with confidence. You’ll learn how to choose the right equipment, navigate licensing, find prime locations, build a menu that works in motion, and set up systems that help you serve quickly without sacrificing quality. Real-world success stories, hard-won lessons, and practical checklists make the journey easier-and a lot less overwhelming.You don’t need to have a restaurant background or an MBA to make this work. What you do need is a clear roadmap, honest insight, and a willingness to do the work behind the window. This book gives you all three. Whether you want a side hustle, a family-run operation, or a fast-moving brand with multiple trucks, you’ll find what it takes to turn food into freedom-and customers into a line around the block.
