Ricardo Moreno
This isn’t just another business book that talks about success like a recipe. This is a book that delves deeply into what it really means to start a business from scratch, with few resources but a lot of desire, and to do it from the mind, the heart, and the strategy. It’s written for you, who don’t just want to make money, but to build something of your own, leave your mark, and grow as a person while growing your project. It doesn’t matter if you’re just starting out or have been on the path for a while, this book is designed to give you clarity, push you hard, and, above all, teach you what no one tells you about the world of entrepreneurship: how to connect with key people, how to find mentors who transform you, and how to stop depending on others while still building powerful networks. You won’t find empty phrases or copied advice here. Each chapter has been designed to show you what happens behind the scenes, on the ground, when you’re trying to launch an idea amidst uncertainty. It discusses the art of approaching a mentor without seeming desperate, how to turn contacts into strategic connections, and how to harness the power of influence without losing your essence. You’ll learn that a mentor isn’t someone who does the work for you, but someone who teaches you how to think, how to move, how to grow. And you’ll discover that truly valuable networks aren’t built with business cards, but with real contributions, genuine value, and a constant presence. This book accompanies you like a silent partner who has already walked the path and now wants to prevent you from making unnecessary mistakes. It speaks clearly, gets to the point, but also invites you to think, to rethink, to evolve. Because entrepreneurship isn’t just about creating a company; it’s about transforming yourself in the process. You’ll learn to admire strategically, to influence those around you, to make yourself useful to powerful people without losing your dignity, and to build a community that multiplies your impact. But you’ll also understand something essential: no matter how much support you have, this race is yours, and the one who crosses the finish line is you, with your effort, your vision, and your will to never give up. This is a book for those who don’t want shortcuts, but rather smart paths. For those who value human relationships as much as numbers. For those who know that success is built in the mind before it is in the marketplace. If you’re ready to stop improvising and start undertaking with intention, this book can be the best ally you have on this journey. This isn’t just about ideas; it’s about how to become the kind of person who sees them through to the end.
