Ricardo Moreno
Have you ever felt like you have an amazing idea, but you don’t know how to turn it into a real business? Do you feel like the world of entrepreneurship is full of complicated terms, magic formulas, and contradictory advice? If so, this book is for you. I wrote this book thinking of all the people who, like you, have big dreams but don’t know where to start. Here you won’t find generic recipes or promises of guaranteed success. What you will find are clear tools, simple explanations, and proven strategies that you can apply immediately. From discovering how to develop the right entrepreneurial mindset, to learning how to build a minimum viable product, defining your business model, and even understanding how to scale your startup or raise capital, this book covers each stage with direct, entertaining, and easy-to-follow language. I have paid special attention to connecting with you, to understanding the fears, doubts, and emotions that come with launching yourself into the world of entrepreneurship. This book not only guides you on the technical side, it also accompanies you on the human side, because I know that entrepreneurship is not only a matter of strategies, but also of courage, resilience and vision. This book is like a detailed map, full of routes, shortcuts and practical advice, but also with reminders that every step you take is worth it. It is for those who are willing to learn, work hard and face challenges with determination. If you are ready to transform your idea into a startup that can grow, innovate and make a difference, this book will be an invaluable tool for you.
